New Pivotal Logo
Pivotal’s new logo was inspired by one of our daughter Kate Smail’s designer necklaces. Multi-coloured and multi-layered it shouts energy, uniqueness and flair. Expert design skills coupled with specialist techniques and creativity transformed individual buttons – a mix of everyday and extraordinary – into a work of wearable art much greater than the sum of its parts. What a beautiful metaphor for the role of a facilitator!
The button works also as a metaphor on other levels too – helping separate parts come together; joining; closing; making secure. Buttons are also something you press to get
action – a web icon; the lift button; the ‘reset’ button.
We also desired an image with a strong sense of forward momentum to reflect our intense focus on helping clients get crystal clear about their requirements then working with them to achieve desired results.
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